Trucking. Now there’s a market that’s moving full-throttle in a slow economy! Throughout my first-ever visit to the “2013 Mid-American Trucking Show” in Louisville (the biggest trucking sector program in North America), I realized that I had actually gotten in entirely right into an additional world. The world of the American Trucker. Oh, dear Toto, Kansas forgoed bye-bye the moment we entered that convention facility.
I went along with a fellow agent, where we met some buddies from a firm specializing in trucking insurance policy. A little pack of insurance nerds in collared t shirts and pants could have risked of obtaining marked as outsiders, abandoned the rails like glee clubbers at a gun program. The bright side is, whether we fit in or not, they allow us spend time. And the furthermore excellent news is we learned a lot.
What did we haul away from this large, under-one-million-square-foot event? Below are three takeaways:
Recognize the Signs of the Times
Whether it’s through trends or technology, every monster truckz market is headed in particular instructions. For the American trucker, it appears that direction is much healthier vehicle drivers. Remember Pete Thomas from the 2nd season of NBC’s The Largest Loser? Well, we had the chance to fulfill him there. As well as guess what? Huge Pete is still large, simply not in an unhealthy method. He was there advertising physical fitness through Pilot Traveling Centers.
This certain pattern is being driven by individuals that are getting up to this fact: a much healthier driver equals a lower possibility of accidents (insurance companies are one of these folks, by the way). Many great trucking operations are currently ahead of curve on this. Not even if it will lower their insurance prices, yet also since carriers wish to do business with the safest operators. Which contour do you require to be in advance of in your business to score the best clients?
Introduce or Pass away
Seat cushions constructed from gel, box trailers that automatically relocate skids from the front to the back, specialty GPS systems, seating systems that lessen a chauffeur’s back pain– you fantasize it up, and someone’s possibly already marketing it at the vehicle program. We’re all trying to find the following terrific concept in our particular companies, wanting to take our very own little particular niche. However we have to be determined in our search of it and also going to step out and take the needed threats.
The Truck Show was packed with the most recent and also greatest suggestions from trendsetters all over the globe. Loaded with folks who are strolling themselves and their suggestions right out on the typical limb. From slick body layouts to trucker security, from driver comfort tools to technology made to raise effectiveness, the trucker’s globe ought to influence all of us to continue believing beyond package. This basic idea isn’t new in all: if we don’t think it up as well as sell it, somebody else will.
Be “All-In” or Go Home
No display screen at this convention saved expense. That might have been just one of the more distinct aspects of it. It was apparent: this was the occasion of all events. We’re not chatting logoed table cloths and totally free pens. We’re speaking large rig free gifts. Six-figure, techno-colored display screens. The most beautiful faces showcasing the greatest and baddest equipment. When it concerns establishing bench high, folks in this sector won’t be outdone.
Keeping that claimed, we all could do well to brighten up our grills and shake off the dust of “service as usual.” If image goes to the very least component of it (definitely not every little thing), might it be time for a firm renovation?
Perhaps the last and also ideal takeaway was this. Have some enjoyable! The Vehicle Show had to do with business, to make sure. But people there were also having a blast. We would certainly all do well to take that concept back to our offices. A favorable workplace is a productive work environment. Now, action on it!